WHAT IS... AUDIENCE RESPONSE
If you've seen "Who Want's to be a Millionaire" or "America's Funniest Home Videos" you've seen audience response in action.
Using a hand-held ResponseCard, audience members select their answer to a 'multiple choice' format question. Software totals the
responses from the ResponseCards and instantly displays a graph showing the distribution of preference for the group as a whole.
So, how can audience response be used? If you add a medical case history before the question, you have a CME tool. Create a list of business alternatives your audience
can prioritize, and now you have a strategic planning tool. Define a correct answer in the list of response options, and a point value for the correct answer and you have a testing or Game
Show tool.
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